Exhibit halls are very large and crowded with hundreds of trade show booths competing for visitors’ attention. Every exhibitor participates in exhibitions with the aim of attracting a large number of visitors and employs a number of ways to achieve this. So, how to make your custom exhibition stand out from the crowd? How to make visitors run towards your booth?
Standing out from the crowd is not impossible. Just some extra efforts and you are already there. There are innumerable ways by which you can not only enhance your exhibition booth but can also make it outstanding. The best part is, you can do this without putting any constrain on your budget.
With years of experience in building thousands of custom exhibition booths, Radon presents you few simple hacks by which you can improve your custom exhibition booth design. Employ these simple ways and get the desired results.
Pick a Theme
Themes can be a good option to attract attendees from across the exhibition hall. Giving a theme to your exhibition booth can make it look different from other booths. Use creative ideas to pick a theme that depicts your brand and product in the best way possible. For instance, if your booth is about a dairy food product then you can give a look of a shed to your booth. The best idea is to collaborate with your exhibition stand builder and settle on a theme that can incorporate a relatable theme into your custom exhibition booth design.
Simplify your Graphics
Graphics are a very crucial part of your trade show booth design. It is advised not to use confusing and cluttered graphics as this can make people turn away from your exhibition booth. Consider employing a minimalistic approach to the design of your trade show booth. This implies that you must focus on your graphics to remain clear and readable even from a distance. Simplified graphics are the ones that are striking and give an inviting impression to the attendees.
Light Up your Exhibition Booth
Lights are a significant factor that can help you enhance your trade show booth design and make it look vibrant. Lights when used in a unique way can differentiate you from the other exhibits around you. You can try using lights in your interactive display area or building a raised floor with lighting. You can also put color-changing lights to highlight demonstration areas. You can discuss with your exhibition booth designer to ensure that you use the right lighting in accordance with your trade show booth design.
Greenery is a part of your exhibition booth design that is often overlooked. Exhibitors need to know that adding greenery to their trade show booth design can give it a soothing vibe and make it a relaxing environment. Try putting some attractive plants or climbers at the entry of your exhibition booth. This can also make your exhibition booth visually appealing and attractive.