What are the key benefits of an exhibition?
Trade shows offer big benefits to businesses of any size. With the advancement in social media marketing and internet technology, the value and benefits of marketing have increased dramatically. Attending trade shows provides opportunities to network with your prospect, collaborate, gain knowledge, develop skills and prepare for the future.
Below are the key benefits of trade show marketing presence
• Create Lasting Impressions
When done in the right spirit, trade shows create a lasting impression. By creating a well-designed exhibition stand, you can draw attendee’s attention easily. Provide a well-rounded booth experience by introducing a few promotional items in your stand. You can also organise a contest opportunity where giveaways and collaterals will be distributed. Your promotion should be bang on. Collect the attendee’s information either by submitting their business card or social media engagement. These types of promotion serve dual purposes increase engagement and capture your potential contact information.
• Face-To-Face Marketing Event
When it’s about influencing a decision on the exhibition floor, nothing can compete with face to face interaction. The exhibition provides an ideal opportunity to engage with current as well as your future prospect. Whatever tactics you apply like marketing a service or selling your new product, presentation or short question based discussion can help you to close the deal quickly. You can also share the latest sales promo. All these pre-show planning is the key to success.
If you have a sales team with an extraordinary skill, use them in your favour. For example, an employee who is good at “turning on the charm” or an employee good at relationship selling should be used in your stand to draw in the potential clients.
• Lead Generation Potential
Investing in the exhibition leaves enormous benefits for the business. Exhibition have huge followings and turnout and if you exhibit out there will be benefitted in a huge number. As you know each visitor at an exhibition might be your potential lead. Creating the exhibition stand with QR code linked to the social media accounts or through the lead generation pages, all these are the great ways to collect fresh leads. During the conversation, make it clear that you will be contacting them after the show.
• Direct Sales Opportunities
The exhibition provides direct sales opportunity, grab it to the fullest. Most leading shows have a specific market they focus on. If you exhibit at these shows the chances are very high that you will have an exposure to an audience that is likely to be interested in your product and services and are ready to buy. Always have something to sell at the trade show.
Radon is one of the leading exhibition stand design company, offering an engaging exhibition stand for the events. We design and build impeccable exhibition stands at our in-house manufacturing unit equipped with all the modern machinery. We take care of the entire exhibition services right from stand design, build, installation and dismantling to onsite supervision. We are based in Poland so you are adequately supported wherever you exhibit in Europe. We have rich experience in the exhibition industry. Call us for your next exhibition stand project.